You want to make sure that the business doesn’t just have a woman as a figurehead or a marketing device, but that it is owned and operated by women. Marketing has been known to shy away from female topics like periods, aging, menopause, breastfeeding—the list goes on. Take it from Sally Mueller and Michelle Jacobs, the founders of Womaness, a company taking on once secretive and embarrassing topics and focusing on the total wellbeing of women. Unless your brand gets on board, you’ll miss marketing to a new generation of women moving past stigmas. Following this list, we share more than 100 other women-owned businesses that confirmed to us their status aligns with the definition of a women-owned business. GettyWhen you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently.
Women-owned business marketing guide
Their award-winning, diverse, multidisciplinary design team has created powerful experiences for their clients by using forward-thinking strategies and leveraging emerging tech. These are just a few resources available to women-owned businesses. Spend time looking into the programs and services that could take your business to new heights. Dedication, hard work, and unwavering commitment can transform your venture from an ambitious concept to reality. Businesses now realize that diverse voices offer boundless potential. By connecting with marginalized groups like other female-led and minority organizations, you can access fresh perspectives to help grow your business, plus create an atmosphere of loyalty towards your brand.
These branding agencies can help with all the different elements that make up effective branding and combine them in such a way that the end product is memorable and easily recognizable. Some of these agencies also double up as marketing agencies and will be able to align your branding with a marketing strategy. If you’re in the B2B tech industry or deliver a professional service, you can check out Brandlucent, a strategic branding agency founded in 2018. Founded in 2015, DD.NYC is one of the younger branding agencies on our list. Though, they’ve already carved a name for themselves as one of the leading WBE-certified in New York.
Elbirg.ae sells various sensory products to suit babies, toddlers and children up to 12 years old. They also do sensory play sessions, pop up events and birthday parties. BofA’s data was drawn from a survey of 1,079 small U.S. business owners with two to 99 employees and whose annual revenue ranged from $100,000 to nearly $5 million. Black small business owners are also feeling optimistic, with 86% expecting a revenue increase in 2024 compared with 72% in 2022. The BofA report shows inflation is the top concern (79%) among women small business owners, followed by commodity prices (66%), interest rates (65%), the US political climate (65%) and the possibility of another recession (63%). Marisol Amavizca Evans, who owns SoCal Real Estate and Management Inc. in Diamond Bar, is also expanding, thanks to a $25,000 grant from BofA’s Small Business Down Payment Grant program.
Crush-worthy Women-owned Brands
Read more about Women-owned business branding here.
If you genuinely want to reach more women, it’s critical to be mindful of the whole female experience, even on sensitive topics. Sure, there is no one-size-fits-all approach, but it is your responsibility as a brand to be as inclusive as possible and fuel belonging.
Founder Sasha Plavsic started carving a niche for herself in beauty from the very first time she started looking into the ingredients in her products when she was suffering from cystic acne, she told Coco Eco. It’s a philosophy that the leadership team at Dagne Dover, a lifestyle and accessory brand and another Shop TODAY editor-favorite, also puts into practice. We’ll go through my refined brand identity process together to create a beautiful and strategic brand identity that will help your small business speak your message and soar to new heights.
You won’t just be shopping great products — you may also be supporting a future with even more women leaders. Much like women, our logo collection has been diverse and can adapt to suit different facets. This is why we offer great logos for different companies and let you edit them to make it even better. Businesses lose conversions by missing out on the opportunity to market their unique selling propositions. Luxury Golden Cross by MDS Mane & Lion by LogoBrainstorm Most of these brands use visual harmony to create a sense of peace when seen by the audience.
As Melinda Gates once told Forbes, empowered women change societies. And while women are already making a comeback following the she-cession, we’ve still got work to do when it comes to how women are portrayed and targeted in marketing.